What's Happening?
Brandon Shaw, a former Disney public relations executive, has joined the bipartisan communications firm Seven Letter as a partner. Shaw will lead the firm's new entertainment and media arm in Los Angeles,
working alongside Casey Hernandez, who will relocate from Washington D.C. to the West Coast. Seven Letter has also announced plans to open new offices in New York City and Huntsville, Alabama, while expanding its existing Boston office. Shaw, known for his extensive experience in corporate communications, previously served as vice president of communications for Disney Entertainment Television, where he managed corporate communications for Hulu Originals and advised Disney Television Group President Craig Erwich. His notable achievements include his work on the documentary 'Road Diary: Bruce Springsteen and The E Street Band.' Shaw's career began on Barack Obama’s advance team and in the White House Office of Presidential Correspondence.
Why It's Important?
Brandon Shaw's move to Seven Letter signifies a strategic expansion for the firm into the entertainment and media sectors, particularly in Los Angeles, a major hub for these industries. Shaw's extensive experience and connections in the entertainment world, including his previous roles at Disney and other major companies, position him as a valuable asset for Seven Letter. This expansion could enhance the firm's ability to craft impactful corporate communications campaigns and guide executives through significant transformations. The move also reflects a broader trend of communications firms diversifying their portfolios to include entertainment and media, sectors that are increasingly influential in shaping public narratives and corporate strategies.
What's Next?
As Shaw takes on his new role, Seven Letter is expected to leverage his expertise to strengthen its presence in the entertainment industry. The firm will likely focus on building its client base in Los Angeles and expanding its influence in media communications. Shaw's leadership could lead to new partnerships and projects that align with Seven Letter's strategic goals. Additionally, the firm's expansion into new geographic markets, such as New York City and Huntsville, suggests a broader growth strategy that could involve further diversification of services and client offerings.
