What's Happening?
ROSHN, a prominent real estate developer in Saudi Arabia, has been named the Title Partner for the LIV Golf Riyadh 2026 tournament. This partnership, facilitated by Hala Partners as the commercial advisor, marks a significant investment in the sports
sector by ROSHN. The tournament, scheduled for February 4-7, 2026, at the Riyadh Golf Club, will feature top professional golfers competing in both individual and team formats. As part of the agreement, the event will be rebranded as the ROSHN LIV Golf Riyadh 2026, with ROSHN's branding prominently displayed throughout the tournament. Additionally, the ROSHN Rising Stars program will continue, offering structured training and mentorship to 100 young golfers aged 8 to 15. This initiative aims to foster new talent and promote life skills through golf.
Why It's Important?
This partnership underscores ROSHN's commitment to advancing the sports landscape in Saudi Arabia, aligning with the country's broader goals of economic diversification and youth empowerment. By investing in high-profile sports events like LIV Golf, ROSHN is not only enhancing its brand visibility but also contributing to the development of sports infrastructure and talent in the region. The continuation of the ROSHN Rising Stars program highlights a strategic focus on nurturing young athletes, which could have long-term benefits for the country's sports industry. This move also reflects Saudi Arabia's increasing involvement in global sports, supported by the Public Investment Fund, which owns LIV Golf.
What's Next?
Following the Riyadh event, the LIV Golf tour will proceed to other international locations, including Adelaide, Hong Kong, Singapore, Johannesburg, and Mexico City. This global tour will further elevate the profile of LIV Golf and its partners, including ROSHN. The success of the Riyadh tournament could lead to more such partnerships and events in Saudi Arabia, potentially attracting international attention and investment. Stakeholders in the sports and real estate sectors will likely monitor the outcomes of this partnership closely, as it could set a precedent for future collaborations.
