What's Happening?
Hagerty, Inc. has launched a new automotive enthusiast channel on Prime Video, offering free ad-supported streaming content. The channel features a variety of programs that celebrate car culture, including 'ICONS', 'Revelations', and 'Barn Find Hunter'. These shows provide in-depth looks at automotive history, engineering, and the stories behind iconic vehicles. The channel aims to enhance the experience for car enthusiasts by making high-quality automotive content more accessible. Hagerty's content has already garnered over 785 million views across various platforms.
Why It's Important?
The launch of Hagerty's channel on Prime Video highlights the growing demand for niche streaming content that caters to specific interests, such as automotive culture. This move
could set a precedent for other specialized content providers to explore similar platforms, potentially reshaping how enthusiasts engage with their passions. For Hagerty, this expansion into streaming services could strengthen its brand presence and attract a broader audience, enhancing its position in the automotive community. It also reflects a trend towards digital media consumption, which is increasingly favored over traditional formats.
