What's Happening?
A recent Consumer Reports study has identified Sumitomo as the tire brand with the lowest owner satisfaction. The study evaluated various tire categories, including all-season, all-terrain, winter/snow, and summer tires. Sumitomo's performance was notably poor in handling capabilities, grip on wet roads, and longevity. The brand's tires, such as the HTR A/S P03 and HTR Z5, received some of the lowest ratings possible, indicating significant dissatisfaction among consumers.
Why It's Important?
The findings of this study are significant for consumers and the tire industry. Poor performance in key areas like handling and longevity can affect vehicle safety and performance, leading to increased costs for consumers due to more frequent replacements. For Sumitomo, these
results could impact brand reputation and sales, prompting the company to address these issues to regain consumer trust. The study also serves as a valuable resource for consumers making informed purchasing decisions.
