What's Happening?
FEMSA, a leading convenience-store retailer and beverage bottler, has appointed Jaime Longoria as the CEO of OXXO USA. This leadership change comes as FEMSA continues its expansion into the U.S. market, following its acquisition of 249 stores from Delek US Holdings. Longoria, who has been with FEMSA since 1997, will oversee the rebranding and operational strategies for OXXO's U.S. stores, aiming to establish a strong presence in the convenience store sector.
Why It's Important?
Longoria's appointment is a strategic move by FEMSA to strengthen its foothold in the U.S. convenience store market. As the company seeks to expand its brand and operational reach, having an experienced leader like Longoria is crucial for navigating the competitive landscape. This expansion
is expected to create new business opportunities and potentially increase market share for FEMSA in the U.S. The move also reflects FEMSA's commitment to growth and innovation in the retail sector.
