What's Happening?
The WWE Royal Rumble 2026 marked the debut of former AEW star Powerhouse Hobbs, now known as Royce Keys. Keys entered the men's Rumble match in Riyadh, Saudi Arabia, after concluding his AEW tenure by
losing the trios championship. While his future brand within WWE remains undecided, fans have been vocal about their reactions to his debut. Some suggest he should join the main roster immediately, while others believe he might start with the 'NXT' brand. Social media reactions have been mixed, with some fans expressing excitement and others questioning the name change from Powerhouse Hobbs to Royce Keys.
Why It's Important?
The debut of Royce Keys in WWE signifies a significant shift in the wrestling landscape, highlighting WWE's strategy to attract talent from rival promotions like AEW. This move could potentially enhance WWE's roster depth and bring fresh storylines to the forefront. For Keys, this transition offers a new platform to showcase his skills to a broader audience, potentially increasing his marketability and fan base. The decision to change his ring name also reflects WWE's branding strategy, which could impact how new talent is integrated into the company.
