What's Happening?
Explore Worldwide has teamed up with Strava to introduce a new global initiative called 'Walk & Win Madeira'. This campaign encourages participants to engage in physical activities such as walking, hiking,
running, or cycling to complete a 12km challenge. The event is scheduled from May 24 to May 30, 2026, and is open to participants from the USA, UK, Australia, and Canada. Those who complete the challenge will receive a 20% discount on any Explore Worldwide tour, while one lucky participant will win a spot on the eight-day Walking in Madeira tour, valued at up to $3,640, along with a flight voucher worth up to $2,000. The campaign aims to connect a global community of active travelers and offers a unique opportunity to explore the scenic landscapes of Madeira.
Why It's Important?
This initiative highlights a growing trend in the travel industry towards health-conscious and experience-driven tourism. By partnering with Strava, Explore Worldwide taps into a community of active individuals who value adventure and physical activity. The campaign not only promotes physical wellness but also encourages sustainable travel practices by focusing on walking and cycling. This approach aligns with the increasing demand for eco-friendly travel options and provides a platform for travelers to engage with local cultures and environments in a meaningful way. The challenge also serves as a marketing strategy to attract new customers and retain existing ones by offering incentives and unique travel experiences.
What's Next?
Participants interested in joining the 'Walk & Win Madeira' challenge must register on the Strava app before May 24, 2026. As the campaign progresses, Explore Worldwide and Strava may see increased engagement from health-conscious travelers, potentially leading to more partnerships and similar initiatives in the future. Travel agents and partners might leverage this campaign to attract clients seeking active and adventurous travel experiences. The success of this initiative could inspire other travel companies to adopt similar strategies, further promoting active and sustainable tourism.
