What's Happening?
CBS Sports has announced an exclusive agreement to broadcast the Women's Super League (WSL) in the United States through the 2029-2030 season. Starting in September 2026, Paramount+ will stream 183 matches
each season, marking the most extensive coverage in the league's history. CBS Sports Network will air one match per week, with additional coverage on CBS Sports Golazo Network. This deal expands CBS Sports' portfolio of women's football, which already includes the NWSL, UEFA Women's Champions League, and other major tournaments.
Why It's Important?
This agreement significantly enhances the visibility of women's football in the United States, providing fans with unprecedented access to the Women's Super League. It reflects a growing interest and investment in women's sports, which could lead to increased sponsorship and advertising opportunities. The deal also positions CBS Sports as a leader in women's sports broadcasting, potentially attracting a larger audience and boosting subscription numbers for Paramount+. This move could encourage other networks to invest more in women's sports, further elevating their profile.
