What's Happening?
Kering has announced the second edition of its Generation Award x Jewelry, a design competition focused on sustainability in the jewelry industry. The initiative, launched in partnership with the World Jewelry Confederation and Poli.design, aims to encourage startups and students from ten global universities to innovate in reducing the environmental impact of jewelry production. Participants are invited to submit projects that utilize innovative materials, packaging advancements, and retail technologies, including artificial intelligence. The competition continues the theme 'Second Chance, First Choice,' encouraging the reimagining of waste as a resource. Finalists will present their projects during Paris Couture Week in July, with winners receiving
mentorship and internship opportunities with Kering's jewelers.
Why It's Important?
The Generation Award x Jewelry competition underscores the growing emphasis on sustainability within the luxury sector. By fostering innovation among emerging designers and startups, Kering is contributing to the development of environmentally responsible practices in jewelry production. This initiative not only aligns with global sustainability goals but also positions Kering as a leader in promoting eco-friendly solutions in the luxury market. The competition could lead to significant advancements in sustainable materials and technologies, potentially influencing industry standards and consumer expectations. Participants stand to gain valuable exposure and professional opportunities, while Kering benefits from aligning its brand with sustainability and innovation.
What's Next?
Finalists will showcase their projects at Paris Couture Week, where they will be evaluated by a jury. The winning startup will receive mentorship from Poli.design, while the student winner will have the chance to intern with one of Kering's prestigious jewelry brands. This exposure could lead to further collaborations and innovations in sustainable jewelry design. As the competition progresses, it may attract more attention from industry leaders and consumers, potentially influencing broader adoption of sustainable practices in the luxury sector.
