What's Happening?
The 2026 Winter Olympics, taking place in Milan and Cortina d'Ampezzo, Italy, will feature approximately 2,900 athletes competing in various winter sports. NBC will primarily broadcast the events, with live streaming available on Peacock. For those looking to watch the Olympics without purchasing a new subscription, Peacock offers free access through partnerships with services like Walmart+ and Instacart+. Walmart+ subscribers can choose between Paramount+ or Peacock at no additional cost, while Instacart+ members can receive a free annual Peacock Premium plan. These options provide viewers with access to live coverage and replays of Olympic events, including figure skating, hockey, and snowboarding.
Why It's Important?
The availability of free streaming options
for the 2026 Winter Olympics is significant for U.S. viewers who wish to follow the games without incurring additional costs. This move by Peacock, in collaboration with Walmart+ and Instacart+, reflects a growing trend in the streaming industry to bundle services and offer added value to subscribers. It also highlights the increasing importance of digital platforms in broadcasting major international events. By providing free access, Peacock can potentially increase its viewership and subscriber base, while consumers benefit from more affordable access to premium content.
What's Next?
As the 2026 Winter Olympics approach, viewers can expect more detailed schedules and coverage plans from NBC and Peacock. The partnerships with Walmart+ and Instacart+ may lead to further collaborations, offering additional perks to subscribers. The success of these free streaming options could influence future broadcasting strategies for major sporting events, encouraging other networks to explore similar partnerships. Additionally, the performance of Team USA and the outcomes of key events will likely drive viewer engagement and interest throughout the games.
