What's Happening?
Gravity Haus, an outdoor-lifestyle hospitality brand, has announced its first international expansion into Revelstoke, British Columbia. The company will manage and rebrand The VRGE hotel, marking its 10th property. This move positions Gravity Haus as a key player in the global adventure travel market, offering a unique blend of skiing, biking, and wellness experiences. The expansion into Revelstoke, known for its expert-level terrain and heli-skiing, aligns with the brand's focus on adventure-driven communities. The reimagined property will feature design-forward accommodations and wellness amenities, catering to modern mountain travelers.
Why It's Important?
This expansion is significant as it marks Gravity Haus' entry into the Canadian market, a strategic move
that leverages the region's reputation as a premier destination for outdoor enthusiasts. By managing an existing property, Gravity Haus can quickly establish a presence without the delays of new construction. This approach allows the brand to deliver immediate value to its members and guests. The move also highlights the growing trend of adventure tourism and the increasing demand for experiential travel. Gravity Haus' expansion could influence other hospitality brands to explore similar opportunities in adventure-rich locations.
What's Next?
Gravity Haus plans to announce further details about The VRGE's transition and new programming in the coming months. The company is also evaluating additional opportunities in other adventure-forward destinations, indicating potential further expansion in Canada and beyond. As the brand continues to grow, it will likely focus on enhancing its membership offerings and creating unique experiences that resonate with its target audience of adventure seekers and wellness enthusiasts.
