What's Happening?
Disney+ has launched an innovative advertising campaign for the second season of 'Percy Jackson and the Olympians' by installing an immersive water billboard at the intersection of Hollywood and Vine.
This unique display features a fully operational water tank that brings the visuals to life with cascading streams, mist bursts, and video clips synchronized with the water's movement. The billboard showcases dramatic scenes from the series, including a sequence where a giant tentacle appears to crash against the screen, creating the illusion of shattered glass and a rush of water. The water is collected in a shallow pool beneath the billboard, allowing it to be recycled for continuous use.
Why It's Important?
This advertising innovation highlights the growing trend of experiential marketing, where brands create memorable experiences to engage audiences. By using a dynamic and interactive display, Disney+ not only captures the attention of passersby but also generates buzz on social media, potentially increasing viewership for the series. This approach reflects a shift in advertising strategies, where traditional static billboards are being replaced by more engaging and interactive formats. The success of such campaigns could influence other companies to adopt similar techniques, impacting the future of outdoor advertising.
