What's Happening?
Mikaela Shiffrin is set to compete in her final races before the upcoming Olympics, participating in a World Cup giant slalom on Saturday and a slalom on Sunday in Czechia. Shiffrin has shown strong performance recently, matching her best giant slalom result in two years and winning six out of seven slalom races this season. Swiss skier Marco Odermatt, currently ranked world No. 1 in downhill, super-G, and giant slalom, aims to secure a victory in the prestigious Hahnenkamm downhill race in Kitzbuehel, Austria. The FIS Alpine skiing World Cup for the 2025-26 season will be broadcasted by NBC Sports, Peacock, and skiandsnowboard.live. Additionally, the last speed skating competition before the Olympics will take place in Inzell, Germany, featuring
American skater Jordan Stolz, who has won his last nine international races.
Why It's Important?
These events are crucial as they serve as the final competitive opportunities for athletes like Mikaela Shiffrin and Marco Odermatt to fine-tune their skills before the Olympics. Shiffrin's performance could set the stage for her Olympic campaign, potentially impacting her medal prospects. The broadcast of the FIS Alpine skiing World Cup by major networks like NBC Sports and Peacock highlights the growing interest and investment in winter sports, which could influence viewership and sponsorships. For athletes like Jordan Stolz, these competitions are pivotal in building momentum and confidence ahead of the Olympics, where they aim to achieve historic feats.
What's Next?
Following these World Cup events, athletes will shift their focus to the Olympics, where they will compete on the world stage. Mikaela Shiffrin and other top competitors will aim to capitalize on their current form to secure Olympic medals. The outcomes of these final races could influence team selections and strategies for the Olympics. Broadcasters and sponsors will likely intensify their promotional efforts as the Olympics approach, aiming to maximize audience engagement and commercial opportunities.









