What's Happening?
I-D Magazine has announced the appointment of Ernesto Macias as the global entertainment director and Ch’lita Collins as the fashion editor at large. Macias, who is based in New York, will be responsible for leading talent strategy and building new relationships
across fashion, entertainment, and culture to enhance i-D's editorial voice. Previously, Macias served as the entertainment editor at GQ and Architectural Digest, where he led initiatives such as the GQ Bowl and managed talent for the 'Men of the Year' issue. Collins, based in London, will focus on scouting emerging talent and styling digital and print features to attract a new generation of readers. Her past work includes designing merchandise for Rosalia and styling for Arena Homme + Magazine. These appointments are part of i-D's ongoing efforts to reclaim its cultural authority following its acquisition by Karlie Kloss’s Bedford Media in November 2023.
Why It's Important?
The appointments of Ernesto Macias and Ch’lita Collins are significant as they represent i-D Magazine's strategic move to strengthen its position in the competitive media landscape. By bringing in experienced professionals with strong backgrounds in entertainment and fashion, i-D aims to enhance its editorial content and appeal to a broader audience. This is particularly important as the magazine seeks to navigate the challenges of the digital age, where retaining audience attention is crucial. The focus on talent strategy and emerging talent scouting indicates i-D's commitment to staying relevant and influential in youth culture. These changes could potentially lead to increased readership and engagement, benefiting the magazine's overall brand and market presence.
What's Next?
With the new leadership in place, i-D Magazine is likely to continue its efforts to innovate and expand its reach. The magazine may introduce new content formats and collaborations that leverage the expertise of Macias and Collins. Additionally, i-D's focus on emerging talent and cultural trends could result in fresh and diverse content that resonates with younger audiences. As the magazine continues to evolve, it will be important to monitor how these changes impact its market position and influence within the fashion and entertainment industries.
