What's Happening?
As the holiday season approaches, several brands have launched new home scent collections, with candles being a standout product. Nest New York, D.S. & Durga, and other brands have introduced unique fragrances
to capture the festive spirit. Glossier's Lilyhaze Candle combines apricot, vanilla, and amber, while Tekla's Vasta scent features eucalyptus and cedarwood. Nest New York's collaboration with painter Donald Robertson brings playful designs to their holiday reed diffuser collection. Other notable releases include Salt and Stone's Lily & Yuzu Candle and Sisley Paris's Tuberose Candle, each offering distinct aromatic experiences.
Why It's Important?
Candles are a popular choice for holiday gifts, and their sales growth reflects consumer interest in home fragrances. The introduction of new scents by established brands like Nest New York and D.S. & Durga highlights the competitive nature of the fragrance market. These products cater to consumers seeking unique and luxurious home experiences, driving innovation in scent combinations and packaging design. The collaboration between brands and artists, such as Nest New York and Donald Robertson, showcases the intersection of art and commerce, enhancing product appeal.
