What's Happening?
Shake Up Cocktails, a brand offering premium canned cocktails, has won the InvestBev Accelerator Fall 2025 Pitch Day competition. Co-founded by Jamie and Dan Fahrner, the brand emphasizes health-conscious
ingredients and vibrant flavors. Shake Up Cocktails aims to expand its regional presence, targeting new markets such as Ohio, Iowa, Kentucky, Minnesota, and Texas. The brand's success in the accelerator program highlights its strong go-to-market strategy and potential for growth in the competitive RTD alcohol category.
Why It's Important?
The success of Shake Up Cocktails in the accelerator program underscores the growing consumer demand for health-conscious and flavorful alcoholic beverages. As the RTD alcohol market becomes increasingly crowded, brands that prioritize real ingredients and unique flavors stand out. Shake Up's focus on flavor and fun aligns with consumer trends towards wellness and social enjoyment, offering a competitive edge. The brand's expansion plans could influence market dynamics, encouraging other beverage companies to innovate and cater to evolving consumer preferences.
