What's Happening?
First Hospitality, a national hotel operating and development company, has appointed Lance Hornecker as Managing Director of Global Sales. Hornecker, with over 25 years of experience in the hospitality
sales industry, will lead the global sales team to enhance the company's commercial strategy. The team aims to provide personalized sales support and tailored event solutions across First Hospitality's portfolio, which includes branded and independent properties. Hornecker's appointment is part of First Hospitality's effort to strengthen its sales initiatives and expand its market presence.
Why It's Important?
The appointment of Lance Hornecker is significant for First Hospitality as it seeks to bolster its sales strategy and expand its market reach. Hornecker's extensive experience and leadership in the hospitality industry are expected to drive growth and enhance the company's competitive position. This move reflects First Hospitality's commitment to delivering consistent and scalable sales results, which is crucial for maintaining its reputation and attracting new business. The expansion of the global sales team is also indicative of the company's growth ambitions and its focus on meeting diverse market demands.
