What's Happening?
Maria Porro, president of Salone del Mobile.Milano and marketing director of her family's firm Porro, shares insights on maintaining a family-run business for over a century. Founded in 1925, Porro is a design furniture company known for its modern home
designs. The company is managed by third and fourth-generation family members, emphasizing mutual respect and innovation. Maria highlights the importance of democratic governance within the family, with each partner nominating a child to manage the company. The firm has expanded globally, opening showrooms in New York City and other locations. Porro's strategy includes collaboration with designers and a focus on modular systems, which have become bestsellers. The company also engages in philanthropy, working with Cooperativa Alice to support disadvantaged individuals.
Why It's Important?
The longevity and success of Porro highlight the potential for family-run businesses to thrive through strategic governance and innovation. By maintaining a balance between tradition and modernity, Porro has managed to expand its global presence while staying true to its roots. The company's approach to collaboration and philanthropy sets a precedent for other family businesses aiming to sustain growth and social responsibility. Porro's ability to adapt to changing market demands while preserving its core values demonstrates the importance of flexibility and foresight in business management.
