What's Happening?
Amanda Kozlowski, a long-time executive at Lionsgate, has been promoted to President of Worldwide Marketing for the Motion Picture Group. Kozlowski, who has been with Lionsgate for 18 years, previously served as the interim Head of Marketing. In her new
role, she will continue to shape the studio's brand and franchise strategies, including major franchises like John Wick and The Hunger Games. Kozlowski's promotion comes after her successful leadership in global campaign strategies for several Lionsgate hits. She will report to Adam Fogelson, Chair of the Lionsgate Motion Picture Group.
Why It's Important?
Kozlowski's promotion is significant as it underscores Lionsgate's commitment to innovative marketing strategies that have proven successful in the past. Her leadership is expected to further strengthen the studio's position in the competitive film industry by enhancing its marketing campaigns and expanding its global reach. This move also highlights the importance of experienced leadership in navigating the evolving landscape of film marketing, where digital platforms and global audiences play a crucial role.
