What's Happening?
Danessa Myricks, a renowned makeup artist, is expanding her beauty brand with the launch of the 10/10 Barrier Boost, a hyaluronic acid and ectoin plumping serum. This new product is part of the Yummy Skin franchise, which has gained popularity for its high-performance, multi-tasking, and inclusive beauty products. The brand is known for integrating skincare benefits into makeup, offering products like the Blurring Balm and Serum Skin Tint. Myricks aims to build a 'forever' brand focused on community and innovation, appealing to both professionals and novices in the beauty industry.
Why It's Important?
The launch of the 10/10 Barrier Boost serum underscores the growing trend of combining skincare and makeup, catering to consumers seeking products that offer multiple
benefits. Danessa Myricks' focus on inclusivity and innovation positions her brand as a leader in the beauty industry, appealing to a diverse customer base. The expansion of the Yummy Skin franchise reflects the increasing demand for products that enhance skin health while providing cosmetic benefits. This development highlights the importance of innovation and community engagement in building a sustainable and successful beauty brand.
