What's Happening?
Nate Burleson, a co-host of 'CBS Mornings' and a studio analyst on 'THE NFL TODAY,' is set to join CBS Sports and TNT Sports as a studio host for the 2026 NCAA Tournament. Burleson will begin his role from New York, covering the tournament from the first round through the regional finals. This move comes as TNT Sports veteran host Ernie Johnson steps back from the first two weeks of the tournament, although he will still host the Final Four coverage from Lucas Oil Stadium in Indianapolis. Burleson, who joined CBS Sports in 2017, is a two-time Sports Emmy Award winner and has a background as an NFL player, having played 11 seasons as a wide receiver.
Why It's Important?
Burleson's addition to the NCAA Tournament coverage highlights CBS Sports' strategy to enhance
its broadcasting team with experienced and popular sports personalities. His presence is expected to attract a broader audience, leveraging his popularity from 'CBS Mornings' and his NFL background. This move could potentially increase viewership and engagement for CBS Sports and TNT Sports during the highly anticipated March Madness event. Additionally, Burleson's involvement underscores the importance of diversifying sports coverage with personalities who have cross-sport appeal, which can be crucial for networks aiming to maintain and grow their audience base.
What's Next?
As the NCAA Tournament approaches, viewers can expect a dynamic and engaging studio coverage led by Burleson and his co-hosts. The tournament will kick off with Selection Sunday on March 15, followed by the First Four on March 17 and 18, and the first round starting on March 19. The collaboration between CBS Sports and TNT Sports is likely to continue evolving, with potential adjustments in coverage strategies to maximize audience engagement and satisfaction.
