What's Happening?
Studio Lambert has secured the rights to produce a reality competition game show based on the Monopoly board game for Netflix. The decision follows a competitive 'bake-off' process involving around 50 companies, with Studio Lambert emerging victorious
over Endemol Shine North America and Wheelhouse. The production will be in collaboration with Hasbro Entertainment. This project is part of Studio Lambert's ongoing success in the U.S., where it has produced popular shows like 'The Traitors' and 'The Circle'. The Monopoly game show is expected to bring a fresh take on the classic board game to the streaming platform.
Why It's Important?
The development of a Monopoly-based reality show for Netflix underscores the streaming giant's strategy to diversify its content offerings and attract a broad audience. By adapting a well-known board game into a reality competition, Netflix aims to tap into the nostalgia and familiarity associated with Monopoly, potentially drawing in viewers who are fans of the game. This move also highlights the increasing trend of streaming platforms investing in unique and innovative content to differentiate themselves in a competitive market. For Studio Lambert, this project represents an opportunity to further establish its presence in the U.S. entertainment industry.
