What's Happening?
Rick Baker, the president and CEO of the Cotton Bowl Athletic Association, has announced his retirement effective April 30, after 38 years with the organization. Baker joined the association in 1988 as director of marketing and became executive director in 1992, before assuming his current role in 2010. During his tenure, Baker played a pivotal role in the development of the Cotton Bowl Foundation and the Cotton Bowl Classic Hall of Fame. The foundation has awarded over $4 million to nonprofit organizations in North Texas since 2016. The Hall of Fame, established in 1998, inducted its 14th class last year. Monica Christopher, the incoming chair of the CBAA, praised Baker for his dedication and transformative leadership. An executive search firm
has been hired to find his successor.
Why It's Important?
Baker's retirement marks the end of an era for the Cotton Bowl, a key event in college football. His leadership has significantly impacted the community through charitable contributions and the promotion of college football. The Cotton Bowl Foundation's financial support to local nonprofits highlights the event's role beyond sports, fostering community development. Baker's departure could lead to changes in the organization's strategic direction, potentially affecting future events and community engagement. The search for a new leader will be crucial in maintaining the Cotton Bowl's legacy and its contributions to college football and the North Texas community.
What's Next?
The Cotton Bowl will continue to host major college football events, including a College Football Playoff quarterfinal next season and a national semifinal in 2027. The transition to new leadership will be closely watched, as stakeholders anticipate how the new president will uphold and possibly expand the Cotton Bowl's community initiatives and its role in college football. The executive search firm Elevate Talent will play a critical role in identifying a leader who can build on Baker's legacy while navigating the evolving landscape of college sports.
