What's Happening?
G Adventures has announced the appointment of Maddy Schilg as the new communications manager for Australia and New Zealand. Schilg will focus on promoting the company's mission to change lives through travel by working closely with media across the region.
She brings extensive experience in travel communications, having previously served as PR Manager at Visit Sunshine Coast. Schilg's role will involve sharing stories from G Adventures' network of over 150 community tourism partners worldwide. The company views Australia and New Zealand as significant and growing markets, and Schilg's appointment is part of their strategy to strengthen media relationships and build brand recognition in the region.
Why It's Important?
The appointment of Maddy Schilg is significant for G Adventures as it underscores the company's commitment to expanding its presence in the Australian and New Zealand markets. By enhancing media relations and promoting community tourism, G Adventures aims to differentiate itself in the competitive travel industry. Schilg's experience in creative travel PR campaigns is expected to help the company highlight its unique offerings and attract more travelers interested in meaningful travel experiences. This move could potentially increase the company's market share and influence in the region, benefiting local communities involved in tourism.
