What's Happening?
Vietjet is offering a special Lunar New Year menu in its Business Class, featuring traditional Vietnamese dishes. This menu will be available from February 10 to 20, 2026, on flights between Australia and Vietnam, as well as on domestic routes within Vietnam. The menu includes dishes such as steamed pork balls with wood ear mushrooms, braised pork with rice, and Hanoi-style chicken noodle soup, among others. These dishes are crafted by culinary specialists to reflect Vietnam's regional culinary heritage and the symbolic meanings associated with the Lunar New Year. The initiative aims to provide Australian passengers with an authentic taste of Vietnam during one of the country's most significant cultural celebrations.
Why It's Important?
The introduction of this
menu highlights Vietjet's commitment to enhancing the travel experience by offering cultural and culinary connections. With nearly half a million Australian visitors to Vietnam annually, this initiative caters to the growing demand for travel between the two countries. It also serves as a cultural bridge, allowing passengers to experience Vietnam's rich traditions and hospitality. The menu not only enhances the onboard experience but also promotes Vietnam as a vibrant cultural destination, potentially boosting tourism and strengthening ties between Australia and Vietnam.
What's Next?
As travel demand between Australia and Vietnam continues to grow, Vietjet is likely to further enhance its services and offerings to cater to this market. The airline may continue to introduce similar cultural initiatives to attract more passengers and promote Vietnam's cultural heritage. Additionally, the success of this menu could lead to the development of more seasonal or themed offerings in the future, further enriching the travel experience for passengers.
