What's Happening?
Club Med, a pioneer in the all-inclusive resort industry, has appointed Frank Corzo as the Vice President of Sales Strategy for North America. Corzo brings over 25 years of experience in sales leadership
within the tourism and hospitality sectors. Previously, he served as Vice President of Sales for North America at Karisma Hotels & Resorts, where he implemented a preferred partner program and modernized B2B booking operations. At Club Med, Corzo will focus on strengthening commercial strategies, expanding market share, and accelerating growth across the region. His role will involve enhancing partnerships and engagement with the travel advisor community, spotlighting Club Med's iconic sun resorts and ski destinations. Club Med operates nearly 70 premium resorts worldwide, including locations in the Caribbean, Asia, Africa, Europe, and the Mediterranean.
Why It's Important?
The appointment of Frank Corzo is significant for Club Med as it seeks to bolster its presence and market share in North America. With his extensive experience in sales and strategic planning, Corzo is expected to drive growth and enhance the company's competitive edge in the hospitality industry. This move aligns with Club Med's broader strategy to expand its footprint in coveted travel destinations and strengthen its brand as a leader in the all-inclusive resort market. The focus on engaging with the travel advisor community and expanding partnerships could lead to increased bookings and customer loyalty, benefiting the company's overall business performance.
