What's Happening?
The Swiss sneaker brand On has announced the expansion of its robotic production facilities with a new location in South Korea. Known for its innovative running and lifestyle sneakers featuring cloud-like soles, On initially launched its first robotic factory
in Zurich in July 2025. This facility began with four robots producing the laceless LightSpray Cloudboom Strike LS shoe. The new South Korean factory will utilize 32 additional automated robots to increase production capacity. The manufacturing process involves a robotic arm that applies On's LightSpray material, creating a lightweight, one-piece shoe upper in minutes. The company is also introducing the LightSpray Cloudmonster 3 Hyper, a super trainer designed for long and tempo runs, which will be available in North America on March 5 and globally on April 16. On's use of robotic manufacturing aims to reduce waste and carbon emissions while speeding up production compared to traditional handcrafted methods.
Why It's Important?
On's expansion into South Korea signifies a strategic move to leverage the country's advancements in automation and robotics, potentially setting a new standard in sneaker manufacturing. By increasing production efficiency and reducing environmental impact, On is positioning itself as a leader in sustainable and innovative footwear production. This expansion could influence other companies in the industry to adopt similar technologies, potentially reshaping manufacturing practices. The introduction of the LightSpray Cloudmonster 3 Hyper also highlights On's commitment to innovation in athletic footwear, catering to the growing demand for high-performance running shoes. The move could enhance On's market presence in North America and globally, offering competitive advantages in the athletic footwear industry.
What's Next?
On plans to continue expanding its robotic manufacturing capabilities globally, with potential future production sites in the Americas and increased output in Europe. This expansion strategy could lead to further advancements in sneaker technology and production methods. As On increases its global footprint, the company may also explore partnerships or collaborations to enhance its technological capabilities and market reach. The success of the new South Korean facility could serve as a model for future expansions, influencing the broader footwear industry to adopt similar sustainable and efficient manufacturing practices.
