What's Happening?
Gary Lineker, a former BBC presenter and co-founder of Goalhanger, has secured a deal with Netflix to transform his popular podcast 'The Rest Is Football' into a daily TV show during the upcoming World
Cup in North America. The podcast, which features Lineker alongside former footballers Micah Richards and Alan Shearer, has gained significant popularity, boasting seven million monthly listeners. The new Netflix show will be filmed in a New York studio, with reporters providing updates from the England camp and fan zones. This move marks a significant shift for Lineker, who recently left the BBC following controversies over a social media post. The deal is expected to significantly increase Lineker's global presence, especially in the U.S., where football is gaining popularity.
Why It's Important?
This development is significant as it highlights the growing trend of video podcasts and the increasing influence of streaming platforms like Netflix in sports media. By securing this deal, Lineker and Goalhanger are poised to reach a global audience, potentially increasing their influence and revenue. The move also reflects the changing landscape of sports broadcasting, where traditional media outlets like the BBC face competition from digital platforms. For Lineker, this deal represents a major career shift, allowing him to expand his reach beyond the UK and tap into the lucrative U.S. market. The financial implications are substantial, with the deal reportedly surpassing Lineker's previous earnings from the BBC.
What's Next?
As the show prepares to launch during the World Cup, it will be crucial for Lineker and his team to adapt their content to appeal to a broader, international audience. This may involve incorporating elements that attract non-football fans, such as celebrity appearances. The success of this venture could set a precedent for other sports podcasts and broadcasters looking to expand their reach through streaming platforms. Additionally, the show's performance could influence Netflix's future investments in sports content, potentially leading to more partnerships with sports personalities and organizations.
