What's Happening?
Caroline Aspinall, a former journalist and agency leader, has launched a new strategic PR consultancy named Lewis Lowery Communications in Manchester. The agency aims to deliver creative and compelling communication campaigns focused on driving commercial
impact for businesses. Aspinall, who has over a decade of experience in agency and in-house leadership roles, including her recent position as commercial director and head of B2B at Smoking Gun, emphasizes the agency's commitment to bridging the gap between creativity and commercial performance in PR. The agency already has a roster of retained clients, including property experts Landwood Group and fire protection specialists Adaston, and provides pro-bono support to Variety – the Children’s Charity.
Why It's Important?
The launch of Lewis Lowery Communications highlights a shift in the PR industry towards more strategic and commercially driven communication efforts. By focusing on measurable commercial outcomes rather than traditional PR metrics, the agency aims to provide businesses with a strategic advantage in their communication efforts. This approach could influence other PR firms to adopt similar strategies, potentially reshaping the industry’s focus on commercial impact. Businesses seeking to enhance their reputation and support growth may benefit from such targeted communication strategies, which promise to deliver more than just media coverage.
