What's Happening?
The men's basketball game between Brigham Young University (BYU) and Arizona State University is set to take place on Wednesday, January 7, 2026, at the Marriott Center in Provo, Utah. The game will tip
off at 9 p.m. Eastern Time and will not be available on traditional television. Instead, it will be streamed live on Peacock, a streaming service known for its extensive sports programming. This matchup is part of the Big 12 schedule, with BYU currently ranked No. 9 nationally. The Cougars, led by top recruit AJ Dybantsa, have a strong record of 13-1, while Arizona State, coached by Bobby Hurley, holds a 9-5 record. The Sun Devils are looking to recover from a three-game losing streak as they face BYU in their first Big 12 road game.
Why It's Important?
This game highlights the growing trend of sports events moving to streaming platforms, reflecting changes in how audiences consume live sports. By choosing to stream the game on Peacock, both universities are tapping into a digital audience that prefers on-demand viewing over traditional cable. This shift could influence future broadcasting decisions for college sports, potentially affecting revenue streams and viewership patterns. For BYU, maintaining their high national ranking is crucial as they continue their conference play, while Arizona State aims to regain momentum after recent losses. The outcome of this game could impact both teams' standings in the Big 12 and their prospects for postseason play.
What's Next?
Following this game, both teams have a series of upcoming matches that will further test their standings in the Big 12. BYU will face Utah, TCU, and Texas Tech in the coming weeks, while Arizona State will play against Kansas State, Arizona, and Houston. The performance in these games will be critical for both teams as they aim to secure favorable positions for the postseason. Additionally, the success of streaming this game on Peacock may encourage other universities to explore similar broadcasting options, potentially reshaping the landscape of college sports media rights.
