What's Happening?
The Pie Company, based in Ripon, California, has successfully expanded its distribution network through Ace Hardware stores across California and parts of Nevada. Initially starting in 2008, the company began selling its pies at a local Ace Hardware in Ripon.
Due to the growing popularity and demand for their products, the pies are now available in multiple Ace Hardware locations. The pies have become particularly popular around major holidays such as Easter, Mother’s Day, Fourth of July, Thanksgiving, and Christmas, often selling out quickly during these times.
Why It's Important?
This expansion highlights a unique business model where a food product is distributed through a non-traditional retail channel, such as a hardware store. It demonstrates the potential for small businesses to leverage existing retail networks to reach a broader customer base. For Ace Hardware, this partnership adds a unique product offering that can attract more foot traffic, especially during holiday seasons. For The Pie Company, it represents a significant growth opportunity, allowing them to increase brand recognition and sales without the need for their own retail locations.
