What's Happening?
Sorel, an outdoor footwear brand, has partnered with designer Jane Wade to create new versions of the Callsign sneaker model. The collaboration was unveiled during Wade's fall/winter 2026 New York Fashion Week show. It features two styles: the Sorel x Jane Wade Callsign Low and the Sorel x Jane Wade Callsign Mule Shroud. These shoes are designed to be modular and adaptable, incorporating materials like layered canvas, leather, and pony hair. The Callsign Mule Shroud includes removable lace covers and a snap-off component, allowing for customization. The footwear is equipped with a removable Ortholite footbed, a lightweight Livelyfoam midsole, and a Vibram outsole. The collaboration is a first for Wade, who expressed enthusiasm for working on collaborative
projects. The campaign was shot at Sorel's headquarters in Oregon and in the natural landscapes of Mount Hood. The collection will be showcased in a pop-up event in Manhattan's SoHo neighborhood, offering an immersive retail experience.
Why It's Important?
This collaboration highlights the growing trend of modular and adaptable fashion, catering to consumers' desire for customizable products. By combining Wade's design aesthetic with Sorel's functional approach, the collection appeals to a broad audience seeking both style and practicality. The partnership also underscores the importance of collaborations in the fashion industry, allowing brands to reach new markets and demographics. For Sorel, this collaboration enhances its brand image by associating with a high-profile designer, potentially increasing its market share in the competitive footwear industry. For Wade, it provides an opportunity to expand her brand's reach and explore new creative avenues.
What's Next?
The Sorel x Jane Wade collection will be available for purchase starting February 14, with a pop-up event in SoHo, Manhattan. This event will allow consumers to experience the collection firsthand and engage with the brand in an interactive setting. The success of this collaboration could lead to future partnerships between Sorel and other designers, further expanding its product offerings. Additionally, the positive reception of modular footwear may encourage other brands to explore similar designs, influencing future fashion trends.
