What's Happening?
Peacock is developing a new series adaptation of the 2009 film 'Bride Wars,' with Emma Roberts set to star and executive produce. The series will offer a fresh take on the original movie, which starred Kate Hudson and Anne Hathaway. Unlike the film, which focused
on two brides-to-be, the series will center around two wedding planners. Roberts will portray a big-city wedding planner who relocates to a small town in North Carolina, leading to a rivalry with a local planner. This conflict escalates into a broader narrative about friendship, community, and love. The project is being developed by New Regency, 20th Television, and UCP, with Sascha Rothchild writing the series.
Why It's Important?
The adaptation of 'Bride Wars' into a series reflects a growing trend in the entertainment industry to revisit and reimagine popular films for television. This move could attract fans of the original movie while also appealing to new audiences through its updated storyline and setting. Emma Roberts' involvement as both a star and executive producer highlights her expanding influence in the industry. The series could also boost Peacock's content offerings, helping the streaming service compete in a crowded market by leveraging familiar intellectual property with a modern twist.
