What's Happening?
The British fashion brand A Letter, formerly known as Aletta, unveiled its Fall 2026 collection in London, featuring garments crafted from delicate paper materials. Designers Freddy Coomes and Matt Empringham, who have backgrounds with JW Anderson and Loewe, continue their exploration of material deconstruction with this collection. The line includes mint tops, cream dresses, and polka dot skirts made from diaphanous crepe, alongside heavier knit sweaters and satin dresses. The collection is on display at Dover Street Market, highlighting the brand's innovative approach to fashion design.
Why It's Important?
A Letter's use of unconventional materials like paper in high fashion challenges traditional garment construction and pushes the boundaries of design. This
approach not only showcases the brand's creativity but also positions it as a forward-thinking player in the fashion industry. The collection's emphasis on fragility and deconstruction may influence future fashion trends, encouraging other designers to experiment with non-traditional materials. Additionally, the brand's presence at a prestigious venue like Dover Street Market underscores its growing influence and potential impact on the global fashion scene.
