What's Happening?
JOALI has announced the appointment of Lana Ghwani Zananiri as the Global Director of Sales & Marketing. With over a decade of experience in luxury hospitality, marketing, communications, and business development, Lana is recognized as one of the region's
top marketing talents by Hotelier Middle East. Her leadership style is rooted in purpose, inclusivity, and mentorship, aligning with JOALI's mission to champion women's voices and create spaces for women to thrive. JOALI, inspired by the French 'joie de vivre', is a lifestyle brand that celebrates art, design, and transformative living. The brand's portfolio includes JOALI Maldives and JOALI BEING, which focus on creative living and well-being, respectively. In her new role, Lana will oversee global sales, marketing, communications, and brand strategy, working closely with teams to elevate the brand's positioning and strengthen global partnerships.
Why It's Important?
Lana Ghwani Zananiri's appointment is significant for JOALI as it marks a new era in the brand's global growth and storytelling journey. Her strategic and culturally attuned approach to building brands with purpose is expected to enhance JOALI's global presence and refine its narrative. By focusing on inclusivity and mentorship, Lana's leadership is likely to foster a supportive environment for women within the organization, aligning with JOALI's values. Her experience in overseeing complex pre-openings and activating global distribution strategies will be crucial in shaping the next chapter of JOALI's storytelling and crafting experiences that celebrate art, well-being, and the joy of living.
What's Next?
Lana Ghwani Zananiri will work closely with on-property and corporate teams to further elevate JOALI's brand positioning and strengthen global partnerships. Her role will involve shaping the next chapter of JOALI's storytelling, focusing on crafting experiences that celebrate art, well-being, and the joy of living. As JOALI deepens its global presence, Lana's leadership is expected to play a pivotal role in refining the brand's narrative and continuing to craft transformative experiences for its guests.
