What's Happening?
A speculative advertisement for Duolingo, titled 'Un Poquito,' has gone viral, capturing the attention of the queer community. The ad, which was not commissioned by Duolingo, depicts a love story between two women who connect through learning Spanish
on the app. Directed by Hailey Brown and written by Brandon Vanderstine, the ad has resonated with viewers for its authentic portrayal of a queer relationship. Despite its popularity, Duolingo has no plans to officially adopt the ad, though it has acknowledged the positive response.
Why It's Important?
The viral success of 'Un Poquito' underscores the demand for authentic queer representation in media and advertising. It highlights a gap in the market for content that reflects diverse relationships and experiences. The ad's reception suggests that audiences are eager for stories that resonate with their own lives, beyond token representation often limited to Pride Month. This could encourage brands to consider more inclusive marketing strategies that authentically represent the LGBTQ+ community.
What's Next?
While Duolingo has not committed to using 'Un Poquito' in its official marketing, the ad's impact may influence future campaigns. Brands may take note of the positive reception and consider integrating more diverse narratives into their advertising. The creators of 'Un Poquito' may also gain opportunities to produce similar content, potentially leading to broader changes in how queer stories are told in media.
