What's Happening?
Maxime Brun has been appointed as the new General Manager of Les Bateaux Belmond, effective October 13, 2025. Brun is tasked with overseeing strategic management and operations across Belmond's fleet of seven
riverboats in France. His role will focus on enhancing both guest and employee experiences, aligning with Belmond's Slow Luxury ethos, which emphasizes a deeper engagement with local culture and the picturesque French landscapes. Brun brings extensive experience from his previous role as Director General at Château Saint Laurent and his tenure at Pink Lady Europe and Nestlé France, where he honed his skills in brand strategy and customer experience.
Why It's Important?
Brun's appointment is significant as it underscores Belmond's commitment to its Slow Luxury philosophy, which could influence the luxury travel sector by promoting a more immersive and culturally rich travel experience. This approach may attract a clientele seeking more than just opulence, potentially setting a trend in the hospitality industry. Brun's background in strategic management and customer experience is expected to enhance the quality of service and operational efficiency, benefiting both guests and employees. This move could also strengthen Belmond's market position in the competitive luxury travel industry.
