What's Happening?
Lisa Mattam, founder of the skincare brand Sahajan, shares her travel skincare routine, emphasizing the importance of maintaining hydration and consistency in skincare practices while on the road. Mattam, who travels frequently for work, relies on Ayurvedic-based
products to combat the effects of travel on her skin, such as dehydration and sensitivity. She highlights the use of products like Radiance Face Serum and Sacred Flower Oil to maintain skin health during flights and hotel stays. Mattam's approach is rooted in her Indian upbringing and the Ayurvedic traditions she grew up with, which she integrates into her brand's formulations.
Why It's Important?
The insights shared by Mattam underscore the growing trend of integrating traditional practices with modern skincare solutions, particularly in the context of travel. Her emphasis on Ayurvedic ingredients reflects a broader consumer interest in natural and holistic approaches to skincare. This trend is significant for the beauty industry as it aligns with increasing consumer demand for products that are both effective and rooted in traditional wisdom. Additionally, Mattam's approach highlights the importance of maintaining a consistent skincare routine, even while traveling, which can be challenging due to varying climates and conditions.
