What's Happening?
Kathryn Frederick, the chief marketing officer for the Los Angeles Rams, along with Danita Johnson, president of business operations at D.C. United, and Kathryn Schloessman, president and CEO of the Los Angeles Sports and Entertainment Commission, discussed
the significant impact women are having in the sports industry. This discussion took place at Newsweek's Women's Global Impact Forum 2026 in Los Angeles. The panel highlighted the increasing presence of women in leadership roles and the expansion of women's sports. Frederick emphasized that women are pivotal in driving fandom and culture around sports, with brands focusing on authentic storytelling to build loyalty with teams that align with fans' values. The panelists also addressed upcoming major sports events in Los Angeles, such as the World Cup, the 2028 Olympics, and Super Bowl LXI, and the opportunities these events present for economic and cultural impact.
Why It's Important?
The increasing involvement of women in leadership roles within the sports industry signifies a shift towards more inclusive and diverse management practices. This transformation is crucial as it not only promotes gender equality but also brings diverse perspectives that can drive innovation and growth. The focus on authentic storytelling and aligning with fans' values can enhance brand loyalty and engagement, which is vital for the sustainability of sports franchises. Additionally, the upcoming major sports events in Los Angeles present significant opportunities for economic growth and cultural exchange, potentially boosting the city's global reputation and tourism industry.
What's Next?
As Los Angeles prepares to host major sports events like the World Cup, the 2028 Olympics, and Super Bowl LXI, stakeholders are likely to focus on maximizing the economic and cultural benefits these events can bring. This includes creating events and opportunities for both locals and visitors, which can drive long-term economic impact. The spotlight on Los Angeles provides an opportunity to reshape the city's image and showcase its strengths on a global stage. Continued efforts to promote women's roles in sports leadership are expected to further transform the industry, potentially influencing other sectors to adopt similar inclusive practices.
