What's Happening?
At the Cosmet’Agora 2026 event in Paris, BASF's Personal Care division introduced new cosmetic innovations focused on uniqueness and self-expression. The company launched a new formulation concept that includes hybrid, cross-category solutions and unique sensory experiences. Among the highlights is Aloversil™, a natural peptide solution aimed at improving hair density in men. This ingredient, derived from sea buckthorn, has shown promising results in clinical studies. BASF also introduced Dehyquart® S18, a biodegradable conditioning agent for hair care, emphasizing sustainability and performance.
Why It's Important?
BASF's innovations reflect a growing trend in the cosmetics industry towards personalized and sustainable products. The introduction of Aloversil™ and Dehyquart®
S18 addresses consumer demand for effective, eco-friendly solutions. This shift is significant as it aligns with broader industry movements towards sustainability and natural ingredients, potentially influencing market trends and consumer preferences. For BASF, these innovations could strengthen its position in the competitive cosmetics market, appealing to environmentally conscious consumers and setting a precedent for future product development.
