What's Happening?
ONErpm has announced the appointment of Mike Easterlin as the managing director for its Nashville division. Easterlin will oversee A&R, roster development, and day-to-day operations in Nashville. With a rich background in A&R and promotion, Easterlin has previously held roles at Virgin, Def Jam, and Atlantic, and was the co-president of the relaunched Elektra Records. He also co-founded Severance Records. In his new role, Easterlin will lead a team of professionals deeply rooted in Nashville's music scene. The team includes new hires such as Josh Tomlinson, former BMI executive, as the director of A&R, Lindsey Terry, former MCA Nashville executive, as the country marketing director, and Chad Neville, former Warner Music Nashville executive, as a project
manager. Easterlin expressed his commitment to supporting artists' independent spirit and helping them build lasting careers. ONErpm, a full-service music industry solutions provider, has significantly expanded its global workforce, growing sixfold since 2020.
Why It's Important?
The appointment of Mike Easterlin to lead ONErpm's Nashville office is significant for the music industry, particularly in Nashville, a city known for its vibrant music scene. Easterlin's extensive experience in A&R and promotion is expected to enhance ONErpm's ability to support and develop artists, providing them with a global platform. This move aligns with the company's values of passion, focus, and transparency, and its commitment to artist independence. The expansion of ONErpm's Nashville team with industry veterans like Tomlinson, Terry, and Neville indicates a strategic effort to strengthen its presence in the competitive Nashville market. This development could lead to increased opportunities for local artists and contribute to the growth of Nashville's music industry, potentially influencing trends in artist management and music production.
What's Next?
With Easterlin at the helm, ONErpm's Nashville office is likely to focus on expanding its artist roster and enhancing its services to support independent artists. The new leadership team may introduce innovative strategies to attract and nurture talent, leveraging Nashville's rich musical heritage. As ONErpm continues to grow its global workforce, further expansion in other key music markets could be anticipated. The company's commitment to providing artists with a platform to grow on their own terms may lead to new partnerships and collaborations within the industry. Stakeholders in the Nashville music scene, including artists, producers, and other music companies, will be watching closely to see how ONErpm's strategies unfold under Easterlin's leadership.
