What's Happening?
Volkswagen has announced a complete redesign of its Atlas SUV for the 2027 model year. The new Atlas maintains its large and boxy design, which is expected to provide ample passenger space across all three
rows. The 2027 model will be powered by a turbocharged 2.0-liter four-cylinder engine, similar to the one used in the smaller Tiguan, but with a higher output of 268 horsepower. The vehicle will feature an eight-speed automatic transmission, with front-wheel drive as standard and all-wheel drive as an option. The redesign aims to refresh the Atlas in the competitive mid-size three-row SUV market, where it has started to feel outdated. The new model is expected to be priced similarly to the current version, starting around $40,000 and reaching the mid-$50,000 range for fully loaded models.
Why It's Important?
The redesign of the Volkswagen Atlas is significant as it addresses the need for modernization in the competitive SUV market. By updating the Atlas, Volkswagen aims to maintain its relevance and appeal among consumers seeking spacious and practical vehicles. The introduction of a more powerful engine and the retention of its spacious design could attract families and individuals who prioritize comfort and performance. This move is crucial for Volkswagen to compete with other mid-size SUVs that have been updated with advanced features and modern designs. The pricing strategy, which remains consistent with the current model, suggests Volkswagen's intent to offer value while enhancing the vehicle's appeal.
What's Next?
The redesigned 2027 Atlas is expected to go on sale in the coming year. As the launch approaches, Volkswagen may offer discounts on the outgoing model to clear inventory. The automotive market will be watching closely to see how the new Atlas performs against its competitors. Potential buyers will likely be interested in test-driving the new model to experience its updated features and performance. Volkswagen will continue to release more details about the 2027 Atlas, including specific pricing and trim options, as the launch date nears.
