What's Happening?
Concept4, a Certified B Corporation known for its innovative solutions in the beauty industry, is set to showcase its latest product, Mix & Fix, at PCD Paris 2026. This new packaging innovation addresses the persistent challenges of shade diversity and sustainability in the beauty sector. Mix & Fix utilizes Vessl’s patented mixing technology, featuring two removable cartridges that allow consumers to blend and customize their perfect foundation shade at home. This system is designed to be intuitive and adaptable, enabling makeup brands to integrate it into their product lines without compromising on brand identity or aesthetics. By reducing the number of SKUs from 60 to 20, the system aims to streamline production and inventory, while its refillable
design minimizes waste.
Why It's Important?
The introduction of Mix & Fix is significant as it tackles two major issues in the beauty industry: inclusivity and environmental sustainability. By allowing consumers to create their own shade match, the product enhances inclusivity, addressing the common problem of limited shade ranges that often lead to overproduction and wasted inventory. Additionally, the refillable design of Mix & Fix contributes to sustainability by reducing packaging waste and simplifying the supply chain. This innovation not only benefits consumers by offering personalized solutions but also supports brands in reducing their environmental footprint, aligning with the growing demand for eco-friendly products.
What's Next?
Concept4 will be presenting Mix & Fix at PCD Paris, inviting industry professionals to experience the product firsthand. The company is likely to engage with potential partners and clients to explore how this system can be tailored to various beauty portfolios. As the beauty industry continues to prioritize sustainability and inclusivity, Mix & Fix could set a new standard for foundation packaging, encouraging other brands to adopt similar innovations. The success of this product at PCD Paris could lead to wider adoption and further advancements in sustainable beauty solutions.
