What's Happening?
Luxury group Kering has announced the launch of its inaugural Kering CRAFT (Creative Residency for Artisanship, Fashion and Technology) program, developed in partnership with Shanghai Fashion Week. This initiative aims to support the emergence of a new
generation of Chinese designers by facilitating exchanges with international creative communities. The program, which received over 100 applications since December 2025, selected ten fellows based on creativity, artisanal excellence, growth prospects, and alignment with future luxury trends. Participants will engage in an immersive experience across Milan, Paris, and Shanghai, receiving mentorship from world-renowned experts, including Demna, the artistic director of Gucci. The selected designers specialize in fashion and jewelry design, with many being graduates of prestigious European fashion schools.
Why It's Important?
The Kering CRAFT program represents a significant investment in nurturing Chinese design talent, which could have a profound impact on the global fashion industry. By fostering cross-cultural exchanges and providing access to international expertise, the program aims to elevate the profile of Chinese designers on the world stage. This initiative not only supports the growth of individual designers but also strengthens the cultural and economic ties between China and the global fashion capitals. The program's focus on creativity and artisanal excellence aligns with the luxury market's demand for unique and high-quality products, potentially leading to innovative design trends and new market opportunities.
What's Next?
As the program progresses, the selected designers will undergo hands-on learning and mentoring, which could lead to the development of groundbreaking designs that blend Chinese cultural elements with international fashion trends. The success of this inaugural cohort may encourage Kering and other luxury brands to expand similar initiatives, further integrating Chinese designers into the global fashion ecosystem. The outcomes of this program could influence future collaborations and partnerships between Chinese and international fashion entities, potentially reshaping the industry's landscape.
