What's Happening?
Trafalgar River Cruises has unveiled its 2027 sailings aboard the Trafalgar Verity and Trafalgar Reverie, featuring new immersive land extensions in Lucerne, Prague, and Budapest. According to Damien O’Connor, Trafalgar's Vice President of River Cruises, this early release allows travel advisors to plan journeys for their clients well in advance, capturing bookings sooner and benefiting from seasonal incentives. The itineraries include the Best of the Rhine & Amsterdam, with added exploration in Lucerne, and the Best of the Danube, now featuring a stay in Prague. Travellers can extend their cruise experience with additional stays in Lucerne or Budapest, offering a comprehensive Central European adventure. The 2027 season also sees the return
of Christmas Market sailings, providing a festive way to experience Europe's holiday traditions.
Why It's Important?
The announcement of Trafalgar River Cruises' 2027 itineraries is significant for the travel industry, particularly for travel agents who can leverage early access to build long-term sales momentum. With compelling offers and incentives like the $300 GiftPay voucher, agents have the opportunity to deepen their river cruise business and secure exceptional value for their clients. The expanded land extensions enhance the travel experience, offering guests a richer cultural immersion in Central Europe. This strategic move by Trafalgar not only strengthens its market position but also caters to the growing demand for unique and immersive travel experiences.
What's Next?
Travel agents are expected to capitalize on the early release of the 2027 itineraries by promoting the new offerings and incentives to their clients. The Black Friday offer of 15 percent off select sailings and the extended $300 GiftPay voucher for agents are likely to drive bookings. As the 2027 season approaches, Trafalgar River Cruises will continue to refine its offerings, ensuring seamless and meaningful experiences for travelers. The focus will be on maintaining high standards of guided expertise and expanding the brand's presence in the river cruise market.
