What's Happening?
Crowne Plaza, part of the IHG Hotels & Resorts, has adopted Shiji’s Infrasys POS and Stellaris Digital Dine to optimize order flow and empower guests through self-service ordering. This integration aims to eliminate manual inefficiencies and create a connected
F&B ecosystem that offers real-time communication and seamless payment handling. The study conducted in collaboration with Shiji evaluated the impact of integrated restaurant technology on service and operational performance across multiple dining outlets, focusing on order accuracy, staff productivity, guest satisfaction, and centralized data management.
Why It's Important?
The integration of digital ordering and POS systems at Crowne Plaza represents a significant shift towards technology-driven hospitality services. By streamlining operations and enhancing guest convenience, the hotel can improve service delivery and operational consistency. This move is likely to reduce labor costs and increase efficiency, allowing staff to focus more on guest engagement. The adoption of such technology reflects the growing trend in the hospitality industry to leverage digital solutions for improved service and profitability, setting a precedent for other hotels to follow.
What's Next?
Crowne Plaza plans to continue innovating in digital guest engagement and scalability across IHG’s broader network. The hotel aims to maintain its leadership in smart hospitality technology adoption, potentially expanding the use of digital solutions to other areas of guest service. As the industry evolves, other hotels may adopt similar technologies to remain competitive, leading to widespread digital transformation in hospitality. The focus on sustainability practices and data-driven decision-making will likely become more prominent as hotels seek to enhance operational efficiency and guest satisfaction.
