What's Happening?
The Mise En Scene Company (MSC), a UK-based sales firm, has initiated a campaign to label films with a 'No AI Used' tag, advocating for a global industry standard to distinguish between AI-generated and human-created content. This move is inspired by A24's disclaimer in the horror film 'Heretic,' which stated no generative AI was used. MSC's CEO, Paul Yates, emphasizes the importance of protecting human authorship as AI-generated content becomes more prevalent in creative industries. The firm is not against AI but stresses the need for clear labeling to prevent synthetic culture from overshadowing human expression. MSC is in discussions with international partners to expand this labeling initiative beyond film to include publishing, music, and visual
art.
Why It's Important?
This initiative highlights a growing concern within the creative industries about the impact of AI on human artistry. By advocating for a clear distinction between AI and human-generated content, MSC aims to preserve the cultural and economic value of human creativity. This move could influence industry standards, potentially leading to new regulations and certifications similar to those in organic food or fair-trade markets. The outcome of this initiative could affect filmmakers, artists, and audiences by providing transparency and preserving the integrity of human-created works. It also raises questions about the future role of AI in creative processes and the balance between technological advancement and artistic authenticity.
What's Next?
MSC plans to continue discussions with international partners to establish a centralized certification system for human-made cultural works. This could lead to collaborations with film companies, festivals, and governments to implement these standards globally. The initiative may also prompt other industries to consider similar measures, potentially influencing policy decisions and industry practices. As the conversation around AI in creative industries evolves, stakeholders will need to address ethical considerations and the long-term implications of AI integration in artistic fields.
