What's Happening?
The American Film Market (AFM) is set to refocus on the 'New Global Screen Economy' for its 2026 edition. Scheduled from November 10 to 15, the event will take place in Century City, Los Angeles. The market
aims to address the evolving landscape of content financing, production, and consumption across various platforms. Jackie Brenneman, president and CEO of the Independent Film & Television Alliance, emphasized the need for innovation and adaptation in the industry. The event will feature 90 exhibitors, including major companies like Lionsgate and Neon, highlighting the market's role as a hub for international film and TV business.
Why It's Important?
The AFM's focus on the 'New Global Screen Economy' reflects significant shifts in the entertainment industry, driven by technological advancements and changing consumer behaviors. This approach aims to foster collaboration and innovation among industry stakeholders, potentially leading to new business models and content strategies. The market's emphasis on global participation underscores the importance of international cooperation in the film and TV sectors. As the industry navigates these changes, the AFM serves as a critical platform for shaping future trends and opportunities.
