What's Happening?
Vogue has curated a list of the best beauty launches of 2025, showcasing a variety of products that have made a significant impact in the beauty industry. Among the highlighted products are the Prada Beauty
Pradalines Durable Gliding Waterproof Eye Pencil, praised for its smooth application and long-lasting wear, and the Therabody TheraFace Glo-LED Mask, noted for its extensive clinical testing and visible improvements in skin appearance. Other notable mentions include Hourglass Cosmetics' Unlocked Instant Extensions Mascara in Espresso, which has gained popularity for its buildable lengthening formula, and the Outside—In Silk Serum Foundation, recognized for its lightweight and natural finish. The list also features innovative products like the Omi Hair Growth Peptides Gummies and the Anua PDRN 100 Hyaluronic Acid Glow Pad, which have been well-received for their effectiveness and unique formulations.
Why It's Important?
The beauty industry is constantly evolving, with new products and technologies emerging each year. The highlighted launches in 2025 reflect current trends and consumer preferences, emphasizing the demand for products that offer both functionality and innovation. The inclusion of clinically tested devices like the Therabody TheraFace Glo-LED Mask indicates a growing interest in scientifically backed beauty solutions. Additionally, the popularity of products such as the Hourglass Cosmetics mascara and the Outside—In Silk Serum Foundation underscores the importance of versatile and high-performance cosmetics in consumers' daily routines. These launches not only influence consumer behavior but also drive competition and innovation within the beauty industry, encouraging brands to continuously improve and diversify their offerings.
