What's Happening?
Jake Basden has been named the CEO of Blue Highway Records, a new country and Americana label under HYBE AMERICA. This appointment follows HYBE's acquisition of Big Machine Label Group (BMLG) assets, excluding the name, which was reacquired by its founder Scott Borchetta. Basden, who previously served as senior vice president of communications at BMLG, brings extensive experience and connections within the Nashville music scene. Blue Highway Records aims to foster a diverse roster of artists, including established names like Thomas Rhett and Carly Pearce, as well as emerging talents. The label seeks to innovate within the country music genre, leveraging HYBE's global reach and resources.
Why It's Important?
The launch of Blue Highway Records marks a significant
expansion of HYBE AMERICA's presence in the country music industry. By appointing Jake Basden, a seasoned executive with deep ties to Nashville, HYBE is positioning itself to capitalize on the growing popularity of country and Americana music. This move reflects broader trends in the music industry, where major labels are increasingly investing in genre diversification and artist development. The establishment of Blue Highway Records could lead to new opportunities for artists and contribute to the evolution of country music, both in the U.S. and internationally.
